How to Market and Promote your Games and Apps, Part 1/4

This is a post by iOS Tutorial Team Member Felipe Laso, an iOS developer working at Lextech Global Services. A while back, you guys said you wanted an article on “What to Do When Your App is Finished: Marketing and More.” And you’ve asked about it ever since! ;] Well, the good news is that […] By Felipe Laso-Marsetti.

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Where To Go From Here

I hope some of the tips shared here can instantly help you acquire more customers, improve the quality of your apps and, above all, generate more buzz and hype prior to the release of your product.

There are many links, tips and resources I shared to help you work on different aspects of marketing your app. From making trailers to using analytics, there’s something for everyone here so you can immediately begin using this on your projects.

In Part 2 of the series, we will go over what to do when you are ready to release your app, and answer questions like: Should you create a press kit? Do promo codes work?

If you enjoyed this post, you should definitely check out Jeremy Olson’s App Making Course – it’s a great online video course that focuses on the design & marketing side of making apps, and has a ton of great advice.

If you have any tips or advice about the pre-development or development phases of marketing an app, please chime in the forum discussion below!


This is a post by iOS Tutorial Team Member Felipe Laso, an iOS developer working at Lextech Global Services.

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