How to Market and Promote your Games and Apps, Part 4/4

Felipe Laso Marsetti
Learn how to market your iPhone and iPad apps!

Learn how to market your iPhone and iPad apps!

This is a post by iOS Tutorial Team Member Felipe Laso, an iOS developer working at Lextech Global Services.

Welcome back to the final part of our epic series on Marketing and Promotion of Games and Apps! We’re very happy with the response we’ve gotten and feel glad you’ve enjoyed the series.

As we mentioned before, this part will be light on text and more focused on providing stats for you as well as tips and tools shared by our awesome survey respondents.

Let’s get started and wrap this series up!

Top 10 Marketing Tips

As a summary of what we’ve covered in the series so far, we thought we’d share the top 10 things you should do to market your product.

If you’re an indie developer with a limited amount of time, and want to make sure you spend the time you do have wisely, this list might be particularly useful.

  1. Vet your idea before you even start with the 4 W’s and 1 H.
  2. Develop a healthy network of connections, friends and app reviewers to help you with marketing.
  3. Create a newsletter, Twitter account, and/or Facebook page and allow customers to join/follow/like in your app.
  4. Create a web site for your app with a polished sales pitch.
  5. Cross promote your apps.
  6. Get involved with the community your target audience hangs out in (forums, etc).
  7. Create a polished App Store page with an enticing description and decorative screenshots.
  8. Create a great icon and UI/UX for your app. Spend some money on this if necessary!
  9. Customers, Customers, Customers. Listen to them, care for them and update/modify your app as THEY see fit for their needs!
  10. Make an amazing and polished app – and keep making apps!

Survey Stats And Tips

“Go to a couple conferences a year. It’s earthshatteringly important! There’s always that one conversation you have that gives you some great idea.” – Phil Hassey

“Keep making apps! Each app you make will increase your skills and (hopefully) lead to more success and build passive income. Also – if you’re a beginner I recommend making niche apps (apps for a small but passionate subset of users). It’s easier to have success there while you’re building your skills (but much harder to make a very popular mass market game for example). But remember – if you make a niche app, you have to charge more money to make it worth your time! So choose a niche that is willing to pay.” – Ray Wenderlich

“Stay motivated, be realistic, have patience and continue doing what you love to do — you’re building a business whether you think you’re an entrepreneur or not. Don’t ignore these things. Building a successful business is about brand recognition and you get that by marketing consistently and marketing well. Good luck and Have Fun!” – David McGraw

“The biggest tip is not to give up and not to be discouraged. Make your games (or whatever indie software) because you want to, because you love it, not solely because you want to make a buck. When you have your finished product, you will be content. When you start making money on it, it will be gravy. If you go at it purely from a profit motive, you will be miserable if something doesn’t sell. It’s all about doing what you love.” – Lynn Pye

“Build relationships while making your killer app/game. With press, other devs, your customer base. It is not that hard, just assume people are interested in you and your work and be nice. Twitter is a great gathering place for Indies with all success levels. Go to conferences, meet people in person. Watch people using your app without saying something. Learn. Don’t get frustrated. Meet Ray and Vicki :)” – Markus Nigrin

Tools, Websites, Resources And More

“Stay updated! don’t code 24 hours a day, but take your time to check new trend/apps, learn new things and so on.” – Fabio Budai

In the survey we asked respondents to list “5 Development Tools or Websites you can’t live without.” Here were the most popular responses:

  1. Websites

  2. Game Tools

  3. Software

  4. Graphics & Media

  5. Web Tools & Resources

  6. APIs & SDKs

  7. Apps

The End

And with that, we conclude this epic 4 part series.

Thank you very much for sticking with us until the very end. We hope you find some of these stats, tips and tools useful throughout your development lifecycle.

If you enjoyed this post, you should definitely check out Jeremy Olson’s App Making Course – it’s a great online video course that focuses on the design & marketing side of making apps, and has a ton of great advice.

If you have any final marketing tips or questions, please join our forum discussion below! :]

This is a post by iOS Tutorial Team Member Felipe Laso, an iOS developer working at Lextech Global Services.

Felipe Laso Marsetti

Felipe Laso is a Senior Systems Engineer working at Lextech Global Services. He’s also an aspiring game designer/programmer. You can follow him on Twitter as @iFeliLM or on his blog.

User Comments


  • Thank you for this great tutorial....
    I am new in iPhone and cocos2d world and start learning cocos2d from this great site.
    I have learn many important things from this 4 part tutorial....
    Thank you so much.....
  • Great series!!!
    I will sure be reading them over and over again.
    I'll be back in a few weeks to share my experience on marketing my next app.
    World of A
  • World of A wrote:Great series!!!
    I will sure be reading them over and over again.
    I'll be back in a few weeks to share my experience on marketing my next app.

    Thank you, and please do share your results with us :)

    As always, we're happy to be able to help and give back to the awesome iOS community ^_^
  • Hi Guys

    My name is Eric and I founded Tap for Tap. It's a free exchange for mobile app promotion designed to help iOS and Android promote their apps for free. We're getting great feedback from developers on both platforms and have about 200 devs signed up after being live for only a week. Please check it out and let me know what you think. We envision that it will be a great resource for indie developers who may not have marketing budget to promote their apps to other loyal app users.
    Tap for Tap
  • Great series guys

    In the Graphics & Media section ... I might also suggest

    The Gimp

    Free tools if you do not have access to or funds for Photoshop and Illustrator.

  • Thanks for this awsome article, it contains a big amount of useful information. As an indie developer, approaching the finish with the developments, these informations gives the hope of the success of all the hard works already done. Thanks again!
  • Thanks for these amazing advices. I'm actually implementing them for my upcoming game !
  • Thanks for the series! This is a great checklist for all the developers and marketers :) Very useful info.
    AR Studio
  • Just wanted to say thanks for the articles!

  • Hi there!

    Anybody got experience with services like appversal?
    I'm sure that marketing is at least as important as coding, but I'm looking for a partner to do the marketing part!
  • Thank you for your suggestion, surely this will help many of the business developers.
  • Amazing Tutorial. Thanks a lot.
    We are launching our first app and we are starting to promote it.

    Best Regards
  • Pure gold. Not only was this a very informative tutorial series but I learned about a lot of sites and tools I had never heard of. Thanks!

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